We at tweenBeauty believe that all girls are naturally beautiful and we want girls to see the natural beauty in themselves.  tweenBeauty was founded so that girls can have fun and safe personal care products from a company that encourages them to let their natural beauty shine. All tweenBeauty products are clean and free of harmful toxins, because nothing could be uglier than toxins. We want all girls to feel beautiful inside and out.

tweenBeauty was  by a mother and brother of a pre-teen. They discovered that there were no safe bath products that appealed to a tween sensibility. The majority of the products marketed towards tweens contained ingredients of substantial danger. The growing concern over toxic and carcinogenic ingredients and their use in cosmetics had them worried for the safety of their tween, as well as for all children. So tweenBeauty was founded.